Business Envisioning | Personal Care | Sustainability
Accelerated packaging enhancements for re-launch (2D + 3D)
Personal Care Start Up
BRIEF TO PACKFORA
Personal Care Start Up approached Packfora to ensure premium packaging solutions for re-launching in an accelerated time frame of just 8 weeks.
PACKAGING CHALLENGES
01
Existing packaging lacks in brand and shelf impact.
02
Key design challenge - to cue premiumness, with strong roots in technical formulation.
03
Packaging material selection not adequately appealing for the consumers.
04
Only 8 weeks left for re-launch timeline recovery.
PACKAGING DESIGN SOLUTION
01
Analysed category codes for packaging design and developed new designs.
02
Creative graphics and packaging to set the brand apart - both in terms of positioning and individuality.
03
Seamless and creative 2D (pack graphics) + 3D (pack structure) solutions appealing to consumer sensibilities.
PACKAGING STRUCTURE
Identified a range of stock vendors with different alternatives on material & finishes for proposed pack designs.
Quick prototyping solutions to provide mock-ups of alternative designs to validate final selection.
Vendor selection and commercial negotiation support.
Overall Benefits to the Business
Winning pack design with unique brand values and better shelf impact.
Access to a wide ecosystem of vendors to quickly select the best structure for re-launch pack.
Seamless support across design (2D) & structure (3D) for packaging to ensure fast turnkey solution.
Re-launch plan on track with new and significantly improved packaging in just 8 weeks.